Review the Method Products case study that opens the chapter. From this case, identify 3 examples of different key terms and concepts covered in the chapter regarding markups, bolding the text for the concepts. For example, early on the company had a sales-oriented pricing objective thanks to financial backers concerned with market share and sales volume.

Then, considering what you learned in the chapter, and (1) offer strategy suggestions for prices and other marketing mix decisions over the product life cycle in the laundry category; and (2) how does it deliver and communicate value for its laundry products?