Question
Review the next three summary slides, research the history and growth of Netflix, reviewing company reports, news items, statements of the company's leaders and senior
Review the next three summary slides, research the history and growth of Netflix, reviewing company reports, news items, statements of the company's leaders and senior managers, YouTube videos, etc.
Then answer the questions:
1.Which Porter's competitive strategies did Netflix decide to use? Differentiation or Low-Cost?
2.Did these strategies change with time? How and why?
3.Do you think that Netflix's change strategies were effective? Give reasons and justifications.
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Auditing Cases An Interactive Learning Approach
Authors: Steven M Glover, Douglas F Prawitt
4th Edition
0132423502, 978-0132423502
