Question
Review the resources listed at the end of this assignment, along with the terms and concepts discussed this week, to prepare for this assignment: Strategic
Reviewthe resources listed at the end of this assignment, along with the terms and concepts discussed this week, to prepare for this assignment:
- Strategic management
- Competitive advantage
- Strategic plan
- Mission statement
- Vision statement
- Core values statement
- AFI
Createan APA formattedMicrosoftWord document andtitleit "Strategic Management Research Journal Part 1." For information and directions on formatting your papers, refer to the pre-class formatting announcement."
Writea 500- to 700-word response to the following prompts as your journal entry:
- Describe the guiding principles required for preparing effective mission, vision, and values statements of an organization as covered in the assigned reading. Provide justification for the principles and support for the statements' strategic planning significance.Please note that guiding principles in this instance are the guidelines, (not moral principles) that specify the propercontentof mission, vision, and values statements.You may wish to research the guidelines further.
- Determine whether Caterpillar Inc.'s mission, vision, and values statements conform to the guiding principles (guidelines) in the text and support organizational strategic planning principles.Make certain you identify Caterpillar's statements.Note: A strategic plan is the roadmap that supports the mission and moves it towards achieving the vision.Refer to the Caterpillar Inc. website listed in the Resources section below or access the website directly.
- Assess what Caterpillar Inc.'s current competitive advantages and disadvantages are by considering their business partners, allies, and general operations. Research the assignment resources listed below.
Note:You will use information from this entry in your Strategic Management Research Project Presentation due in Week 5.
Submityour assignment.
Resources
- Strategic Management Project Background
- Caterpillar Inc. website
- Research Caterpillar's Annual Report
- Research CATERPILLAR public information, such as news releases, financial reports, and marketing analyses.
- Center for Writing Excellence
- Reference and Citation Generator
- Grammar Assistance.
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