Review the section on Consumer Protection regulation at the end of Chapter 9.

Your company's marketing manager wants to launch a campaign focused on digital advertising, email, and collecting a ton of customer data. She wants to know what to look out for legally.

Explain the legal requirements in each of these areas (as discussed in the text). Make sure you cover each one discussed in the text.

This is an outline for this question.

1. Advertising

• In general, what do these laws prohibit?
• 1st area of protection
• 2nd area of protection

2. Email

• Name of statute and what is does and does not do.
• 5 requirements

3. Cybersecurity

• what is the general problem?
• 1st set of laws and what they do.
• 2nd set of laws and what they do.