Review the sections on the marketing mix (product, price, promotion and distribution) and the marketing environment (competitive, economic, social and cultural, political and regulatory, technological). The Mix are tools that a company can control, and the Environment are external factors that have an impact on the company.

Identify a factor in the marketing environment that influenced decisions Mattel made regarding the Barbie marketing mix.

You need to explain what happened in the marketing environment and then show how Mattel reacted by changing the Barbie marketing mix (the specific area of the mix) or doing something else in the business (maybe besides they introduced a new product).