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Review the strategic group map of this industry, as shown in Figure 1 below. Which strategic groups do you think are in the best
Review the strategic group map of this industry, as shown in Figure 1 below. Which strategic groups do you think are in the best positions? The worst positions? Figure 1 Strategic Group Map of the Craft Beer Industry High Low Price/Perceived Quality Local Micro and nano breweries Boston Beer Regional Craft Brew Alliance AB InBev National International Scope of Geographic Distribution Select "yes" for those statements below that are accurate and choose "no" for those that are not Nano- and micro-breweries generally occupy a high price/quality position, which could vary from above average-price/quality to exceptional price/quality. (Click to select) Nano- and micro-breweries are located at the national and international geographic distribution levels. (Click to select) Global producers occupy a global distribution and low to moderate pricing, given the portfolio of brands offered. (Click to select) Nano- and micro-breweries are located at the national distribution level. (Click to select) Regional producers may be located at both the regional and national level while offering prices in the moderate to high range (Click to select) Global producers occupy a high price/quality position and are located at the national/international geographic level (Click to select) AB InBev geographic distribution rages from local to international with a high perceived quality. (Click to select)
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