Review the types of strategic alliances described in Ch. 6.Based on the information presented in the case, what type of strategic alliance would you say applies to the Lilly-Ranbaxy joint venture (i.e., traditional or modern form)? Be sure to explain your position and support your choice with facts from the case.(50 pts).

please give the answer in good content and words. and tell me the name of the book have this case study"s question