Review the Uber case study and articulate the business model by critically reviewing the social, environmental and economic impact of Uber. How the Uber model is different from other competitors in the UAE and what lessons can be learned from ride sharing operators in terms of their impact on society, environment and economy. To help structure your report integrate detailed explanations for the following questions in your report: Using the information in this case along with your own research, explain Uber's value proposition; in other words what was the key problem that they addressed, what were the key benefits for society and who were their target markets? From you understanding of the case study explain how Uber capture value in exchange for the service they provide? What do you think could be Uber's ultimate goal in terms of scaling their profits from the Uber App? From the case study, explain what are the social and environmental value that Uber impacts; how does it benefit society and the environment? From the case study explain what are some of the key concerns with the Uber business model? Make sure you also identify and explain the negative aspects of their business model Uber is currently going through some rough times, within the UAE, explain why Uber is losing money and provide recommendations on what the company can do going forward. Use the case along with other sources. https://www.ibm.com/blog/unleashing-the-power-of-presto-the-uber-case-study/