Review thematerials associated with this module, especially:

• Why Amazon Is the World's Most Innovative Company of 2017Links to an external site.
• How Harley Davidson Revs Its BrandLinks to an external site.

These two companies and the paths they have followed are quite distinct. Consider how the decisions they have made related to business models, business modeling, and strategic choice.

Please address the following in your reflection:

• What key strategic choices did each company make to synchronize their business models and align them with their strategy? Offer three choices made by each organization.
• How did those choices align with their strategy and operations to promote innovation and business success? Use the Business Innovation Alignment Model to explain how each of the choices worked to promote alignment within the company and lead to business success.