Review these videos, paying particular attention to the idea ofvalue from the consumer's perspective - and the business perspective:

https://www.youtube.com/watch?v=XBmWEduod5k

(Links to an external site.)

https://www.youtube.com/watch?v=bKj1_AQpC7k

(Links to an external site.)

Discussion Assignment:

• Describe two products or services that you have purchased recentlyone product or service that you feel represented good value for money, and one that did not.
• What adjustments to the pricing strategy (or product strategy) would you recommend in relation to the product or service that failed to provide good value?