Review your district/school website and social media accounts, considering the criteria listed below.

Summarize analyzing what you found.

http://www.mcnaires.dekalb.k12.ga.us/

https://www.facebook.com/pg/McNairDLA/posts/

https://twitter.com/antoinettetuff/status/

Website Criteria to Consider:

A SCHOOL WEBSITE HAS A SENSE OF SELF - The design, content, and photos used are all representative of the school's brand.

IT HAS ONE TARGET AUDIENCE IN MIND - The website does not try and communicate to different audiences at the exact same time on their homepage. Rather, they focus on either crafting messages for their current families, or prospective families, but not both.

IT IS FILLED WITH REALLY, REALLY GOOD up to date CONTENT -While good design can immediately encourage a website visitor to stay on your website, it is the content that fills the design that will ultimately sell the school. Website content has two key elements: visual content and written content.

IT INTEGRATES SOCIAL MEDIA - Social media is one of the most powerful tools available for schools, as it is where prospective and current families spend a large chunk of their time online.

IT IS COMPATIBLE WITH MOBILE DEVICES - Most people will check a website from their phone, not their computer.

IT IS EASY TO NAVIGATE - Almost anything needs to be found within three clicks or people will lose interest or become frustrated.There are no dead end pages that lead to nowhere.