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revor is watching a late-night TV show when a low-budget commercial for a local restaurant comes on air. He is affronted by the poor quality
revor is watching a late-night TV show when a low-budget commercial for a local restaurant comes on air. He is affronted by the poor quality of the commercial and immediately tunes out the message without processing any of the information. According to the elaboration likelihood model (ELM), Trevor is engaging in which of the following routes to persuasion? Multiple Choice support arguing central processing peripheral processing source bolstering source blocking
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