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reword this paragraph Desired serviceis the level ofservicethat a customer hopes to receive meanwhileadequate serviceis a threshold of acceptableservice. A service marketer needs tounderstand both

reword this paragraph Desired serviceis the level ofservicethat a customer hopes to receive meanwhileadequate serviceis a threshold of acceptableservice. A service marketer needs tounderstand both types of service expectation because it serves as a gauge in orderfor them to give and deliver excellent service and they create perceptionon theservices that are provided to them

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