Rewrite: 3.0 MARKETING STRATEGY 3.1 Connecting people to share food, and beverage and to care for one another Syscos goal is to offer our customers a superior product while providing our customers with a seamless ordering process. Sysco will develop a wine distribution line offering to its customers. Our Goal for the planning period is to identify which wineries would like to be onboarded with our beverage lines. We may leverage existing relationships with our current customers to see which wineries they would like to be brought on board.