rewrite Given the above information, I believe that despite the growth of the company, Maple Lodge will continue to benefit primarily from a personalization strategy, with codification used in a supporting role with ERP applications (e.g. Microsoft Dynamics, Datastream). This is based on the fact that our primary strength comes from the strength of connections between our employees, with many of them having known and worked with each other for decades, and the open-door policy of our executives towards employees who need to talk. As mentioned, Maple Lodge Farms "small-town" culture encourages people to talk with each other when they have problems or need help, and since many people have specialized knowledge of relevant systems or documents, it is easier to talk to someone who knows how to help you than try to look at technical documents and figure out a task on your own. However, it is important to note that despite our focus and experience with personalization, codification will be of growing importance in the future as experienced personnel retire from the company in order to avoid gaps in tacit knowledge that could affect the workflow