rewrite: Sunny Delight Beverages, more popularly known as SunnyD, became a beloved soft drink beverage for children in the nineties. Since then, Sunny Delight Beverages has struggled with a common business problem: figuring out the best method for data management to create business value. Despite using multiple BI platforms, this failed to produce concrete results that would improve their overall performance. Implementing Birst, a could analytics tool, proved to be a step in the right direction for SunnyD's strategies. The introduction of Birst would lead to an increase in profits by the millions and cut down on major costs, saving up a million annually