rewrite The industry's initial strategy was to downplay the science of climate change and to emphasize the costs of taking action to reduce emissions. The goal of this strategy was to prevent the passage of the BTU tax, which would have placed a tax on energy use. The key players in this effort were the Cato Institute, Koch Industries, and Citizens for a Sound Economy. These organizations were motivated by a desire to protect the interests of the fossil fuel industry and to prevent any policies that would hurt the industry's bottom line. The industry's initial strategy was successful in preventing the passage of the BTU tax. However, it did not stop the scientific community from continuing to build a consensus around the reality of human-caused climate change. The industry players learned that they needed to take a more active role in shaping the public's perception of climate change. They also learned that they could not stop the scientific community from continuing to build a consensus around the reality of human-caused climate change