rewrite The products are sold at a mid-range price that attracts young parents in larger urban centres, who typically has professional careers and double incomes. Buyers are marginally price-sensitive, but not interested in sacrificing pleasing design and long lasting, reliable quality in order to get a lower price. Buyers prefer to only buy products that are safe for their children and made of non-toxic materials. People of this demographic are typically interested in purchasing from socially and environmentally responsible companies