rewrite The proposal introduces innovative non-alcoholic beverages to meet the changing tastes of consumers looking for different types of drinks. This category caters to those who want something different and healthier than the usual sodas. The non-alcoholic beverage market is expanding as people seek functional and flavor-driven options. Specialty beverages can be sold at a premium price, which helps in making profits. The retailer's existing beverage section and relationships with beverage producers enhance its ability to meet the increasing demand for innovative non-alcoholic beverages