rewrite this Randy's engagement in bi-monthly meetings with various stakeholders at the hospital showcases the significance of relationship breadth and depth. Hutt and Speh (2012) emphasize that understanding the customer's business and actively participating in their planning processes can lead to more integrated and mutually beneficial relationships. Randy's strategy illustrates how active engagement and the provision of valuable insights can position a supplier as an indispensable partner, a concept rooted in the idea of customer-centricity in B2B contexts