rewrite thisThe short answer is yes, General Electric (GE) should go after this market. GE can capitalize on its extensive capabilities in reverse innovation to develop and deploy healthcare products specifically designed for low-resource markets. This strategic move is essential for GE's sustained growth, enhancing its global healthcare leadership, and directly contributing to significant health improvements in underserved areas. The introduction of the Lullaby warmer in India by GE Healthcare India exemplifies the profound impact that targeted innovations can have on public health in low-resource settings. India's healthcare landscape, characterized by vast disparities and marked by a high neonatal mortality rate due to factors such as hypothermia, underscores the urgent need for affordable, durable, and effective medical solutions. The Lullaby warmer, designed to combat these challenges, showcases how GE can meet critical healthcare needs while navigating the complexities of emerging markets