Rewrite using different wording: Crisis communication pertains to the strategies an organization employs to disseminate information, offer guidance, and disclose findings during and post an incident that affects the organization. The study of organizational crisis communication focuses on how corporations and other organizational entities react to crises that are in some way connected to them. The internal reaction to a crisis, from both leadership and staff, directly influences the time required for the organization to resume normal operations. Regardless of the nature of the incident, a well-orchestrated communication response keeps all personnel informed about the situation and the expected actions. A communication plan is akin to a map, providing a clear direction and highlighting potential areas of concern. However, unlike a map, the crisis communication plan provides map, the crisis communication plan provides answers to questions such as where to respond, who to respond to, how to respond, and what actions to take