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Reynolds International Pen Company introduced the ballpoint pen to consumer markets. Despite its great success, Reynolds was soon overtaken and ultimately driven out of business
Reynolds International Pen Company introduced the ballpoint pen to consumer markets. Despite its great success, Reynolds was soon overtakenand ultimately driven out of businessby competitors like Bic, which improved on the original products. For example, Bics ballpoint pen was disposable. Based on this information, which of the following is NOT true of the competitive strategy used by Bic?
Group of answer choices
Bic used an offensive strategy.
Bic was a fast follower.
Bic used a strategy of imitation.
Bic was a first mover.
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