RFP to Determine Consumers' Perceptions of Purchasing Multi-Purpose Cleansing and Facial Device
The use of skincare devices is on the rise, although only a few Canadians have enjoyed the experience of their use. The intrinsic marketing problem is the lack of interest in the use of these devices, and their cost is also a deterrent factor. Improving the motivating factors to purchase these devices remains central to businesses in this industry. Your research team for a beauty device and pharmaceutical product has set aside financial resources to conduct marketing research to determine consumers' perceptions of purchasing a facial cleansing and massaging device, a first of its kind that will offer a multi-purpose use. You are required to develop a Request for Proposal to undertake marketing research to determine the perceptions of consumers regarding the purchase of a multi-purpose facial cleansing and massaging device.

6. STUDY DESIGN 

Consider the plan for addressing the market research objectives and questions.

i. Explain the nature of the expected market research design (descriptive, diagnostic, causal or combination for the study).

ii. Describe the target market (s) for the research and provide an assumed sample size.

iii. Identify and explain the main topics or issues you wish to explore with each of the target market respondents.

7. Expected deliverables and timelines for the market research supplier 

8. Closing 

Provide the contact address for your organisation for the purposes of seeking clarification and the submission of the RFP by research clients.

Welcome suggestions / comments / alternative options? Any other information you want to include.