Richard Vatz took issue with Bitzer's stance, arguing that the message constrained the situation. He argues that the message communicated is dependent on the feelings and consciousness of the rhetor and not about the "qualities of the situation". In other words, meaning is not discovered by the situation, rather, it is the consequence of a rhetorical creation.

Are these fundamentally irreconcilable positions? Why or why not?

Critique the strengths and weaknesses of each argument.