Richard's Rapid Reservations (RRR.com) takes and processes reservations on land, sea, air, and even space travel and prides itself in being a "one-stop" service for adventure travel.

1. Count the number of responses at each level (10 through 1) and determine the number and percentage of customers at the promoter, passive, and detractor levels.

2. Then calculate net promoter score (NPS). Is it at a high, medium, or low level?

3. What should the firm do, considering that this is a typical week's score?