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Richmond Hill Geese Inc. makes and sells top of the line winter jackets for $500. Variable costs are $240 per jacket and fixed costs are
Richmond Hill Geese Inc. makes and sells top of the line winter jackets for $500. Variable costs are $240 per jacket and fixed costs are $800,000. They were expecting to sell 5,000 jackets again this year, the same as the last 4 years, however, they are considering making a better-quality jacket and raising the price by 60% to $800. This improvement would require an improvement to the jackets (using real goose feathers) and an increase to variable costs of $120 per jacket to a total of $360. Determine: (5 marks)
- The profit they make selling 5,000 of the original jackets at $500 with VC of $240. (1)
- If they raise the price to $800 (and incur the new variable costs), by how much can sales decrease (from part a) to make the same amount of profit as in part a. (3)
- What is the percentage sales can decrease (from part a) to make the same amount of profit as in part a? (1)
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