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Richmond Rent - A - Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the

Richmond Rent-A-Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the issue.
The car rental industry generally trades at a 25 percent discount below the P/E ratio on the Standard & Poor's 500 Stock Index.
Assume that the index currently has a P/E ratio of 25. The firm can be compared to the car rental industry as follows:
\table[[,Richmond,Car Rental Industry],[Growth rate in earnings per share,15%,10%
Richmond Rent-A-Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the issue.
The car rental industry generally trades at a 25 percent discount below the P/E ratio on the Standard & Poor's 500 Stock Index.
Assume that the index currently has a P/E ratio of 25. The firm can be compared to the car rental industry as follows:
10 points
Assume, in assessing the initial P/E ratio, the investment banker will first determine the appropriate industry P/E based on the Standard & Poor's 500 Index. Then a 0.50 point will be added to the P/E ratio for each case in which Richmond Rent-A-Car is superior to the industry norm, and a 0.50 point will be deducted for an inferior comparison.
On this basis, what should the initial P/E be for the firm?
Note: Round your answer to 1 decimal place.
Answer is complete but not entirely correct.
Initial P/E ratio
19.6
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