Richmond Rent-A-Car is about to go public. The investment banking firm of Tinkers, Evers & Chance is attempting to price the issue. The car rental industry generally trades at a 15 percent discount below the P/E ratio on the Standard & Poors 500 Stock Index. Assume that index currently has a P/E ratio of 20. The firm can be compared to the car rental industry as follows: Richmond Car Rental Industry Growth rate in earnings per share 16% 10% Consistency of performance Increased earnings 4 out of 5 years Increased earnings 3 out of 5 years Debt to total assets 32% 40% Turnover of product Slightly below average Average Quality of management High Average Assume, in assessing the initial P/E ratio, the investment banker will first determine the appropriate industry P/E based on the Standard & Poors 500 Index. Then a .50 point will be added to the P/E ratio for each case in which Richmond Rent-A-Car is superior to the industry norm, and a .50 point will be deducted for an inferior comparison. On this basis, what should the initial P/E be for the firm? (Round your answer to 1 decimal place.)