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Rick has asked You to include a minimum of eight different 'campaigns' within the Marketing Strategy for ABC for the following twelve months. Four campaigns
Rick has asked You to include a minimum of eight different 'campaigns' within the Marketing Strategy for ABC for the following twelve months. Four campaigns for core current business and four campaigns to cover the two new initiatives. Give each campaign a name, description, key marketing objectives, key messages, channels to be used and targets for reach, enquiries, and actual business. A schedule for the campaign (eg. one off and regular marketing activities or a combination). Plus a $ budget for each channel of marketing based on the available budgets
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