Rights, everyone thinks they deserve rights, and they do. A Charter of Rights is something in 1215 King John signed into law for those crazy barons. And in 1962 John F. Kennedy also signed into law a Charter of Rights (U.S. 35th President). Which below best sums up Kennedy's "Magna Carta"?

O It created the governmental framework to launch the consumer movement

O Provided for new legislation that insisted all consumers would no longer face high volumes of ads

O When ESG protocols came into being they were an offshoot of Kennedy's work

Set a framework of rights such as informed, safety, choice and heard for consumers

O The new Charter is responsible for all the product liability protocols we now face - Caveat Emptor

Lead - seems it is everywhere - in pipes, gasoline and even the horror, paint. I know. In the case on Lead paint and toys we developed a list

of the "lead players." Which below is NOT one of those key stakeholders in this case?

O Recycling Systems

O Designers

O Manufacturers

O Business Majors

O Kids & Parents

Have you ever looked in the mirror and said, "I need to play better" physically. Some will just say, "I need to get back in shape." I stand with

you - been there. Remember that Bow Flex advertisement where they told people experiencing advancing age that with only 20

minutes/day 3x/week you can look great again. Our logical brain says, "I am being manipulated." The emotional brain just hopes this could

work. What type of negative approach to product information is detailed in this example?

O Exaggeration

O Psychological

O Ambiguity

O Concealment

O Amoral

As you read the second half of chapter #14 on consumer stakeholder you were likely struck by so many big issues concerning production

information. In the fourth paragraph in that section the big issue concerning kids and advertising was revealed. What was that big, quite

negative, issue?

O Children under the age of eight do not have the cognitive development to understand persuasive intent making them easy targets

O To sell product brands try to compress the age of first adoption of new products.

O Unhealthy food products can drive obesity and children and special targets for those products

O The internet has become a major driver for sales to children and is less regulated than broadcast TV

O Advertisers are excited to market to children to build up brand loyalty in new customers