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Risk is a critical element to consider. When interested parties listen to a business proposal, many questions arise that should be anticipated in advance. Once

Risk is a critical element to consider. When interested parties listen to a business proposal, many questions arise that should be anticipated in advance. Once such, question concerns potential risk. 

  
  1. Define business risk and then distinguish between pure risk and market risk?
  2. What are the different types of risk that a business may encounter?
  3. What are the basic ways to manage risk in a business?

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