Rita Corporation produces commercial fertilizer spreaders. The following information is available for Rita's anticipated annual volume of 600,000 units: Per Unit Total Direct materials $37 Direct labor 43 Variable manufacturing overhead 65 Fixed manufacturing overhead $15,000,000 Variable selling and administrative expenses 73 Fixed selling and administrative expenses 11,400,000 The company has a desired ROI of 20%. It has invested assets of $325,000,000.

Direct Material	37
Direct Labor	43
Variable manufacturing overhead	65
Variable selling and administrative expenses	73
Fixed Manufacturing Overhead ($15,000,000/600,000)	25
Fixed selling and administrative overhead ($11,400,000/600,000)	19
Total cost per unit	262

ROI	20%
Asset value	325,000,000
Total desired return (Asset value x ROI)	65,000,000
No. of Units	600,000
Return per Unit	108.33

What is the Mark-up percentage using total cost per unit and what is the target selling price?