rite a report based on your analysis of your choosen organisation. In this report, you should propose a strategy to address the competitive challenges the organisation is facing. You need to provide a convincing justification for why this is a good strategy to address the challenge. The basis for this justification should be your detailed analysis of the organisation and strategy using appropriate tools and frameworks. Please note that in the report you should not explain the tools or frameworks but use them effectively and report on what you find/conclude using them. You should include the detailed analysis in the appendix