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Ritu is in a bridal party. According to the wedding planner, the wedding will last around six hours, plus party time after the formalities have
Ritu is in a bridal party. According to the wedding planner, the wedding will last around six hours, plus party time after the formalities have been completed. All the shoes Ritu owns that would match the bridesmaid's dress she has to wear have heels over five inches high, meaning she would not be able to stand in them for more than three hours. Ritu may be at which stage of the consumer decisionmaking process?
a Evaluation of alternatives
b Information search
c Need recognition
d Postpurchase behaviour
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