Ritz-Carlton's motto is "We Are Ladies and Gentlemen Serving Ladies and Gentlemen." They demonstrate their motto to candidates and customers by infiltrating the corporate culture. This hotel's approach is very clever. We must know that it is exceedingly difficult to create and penetrate corporate culture. The certain behavior according to the regulations, but it takes time to cultivate a certain behavior that we are willing to do from the heart.

The cultivation of corporate culture needs to first connect the standards and behaviors that should be done with the corporate culture to resonate with employees. The specific approach of Ritz-Carlton is to first cultivate a group of seed employees who agree with the corporate philosophy, and then turn the corporate philosophy into actions when interviewing candidates and serving customers. If you a the candidate, the desire of being a part of Ritz-Carlon's employees will reinforce. this is one way of doing it by exploiting the feelings and motivations of human self-fulfillment.

Continuously promote the resonance between the company and employees, or between the company and candidates, or between the company and customers through information sharing, empathy, and communication. This hotel has spent a lot of effort to achieve such results.

Question: What is your comment on above statement?