Rivalry in our industry will become more intense with increases in: The power of our suppliers The power of our buyers The number of new firms entering the industry The threat of substitutes O All of the above Question 35 Which of the following does NOT tend to increase entry barriers in an industry? Industry has large economies of scale Customers have low switching costs Industry has a large learning curve effect High sunk costs of entry None of the above - all these factors tend to raise barriers to entry