Riverside Credit Union Tagstals Pers Fra Tino Video Must see di A Lates Trahmat 1 he tas Tale le an all tips ias A tamil in BACKGROUND Rural Camila were will be tries, - heter and Coat triar, , nilaal, at - Mimit Cre his enath aste sittinittle SMlas Matale astalar, the meletalai le he ye chart Ilam late nish I at HATMA IN tnty tes, uly rite s , testions for a . tape Pitts , na aligy tar taste : Emai , sithi n Hr has | S Hari ATMA IE ten, aligal in taa as The islantarur E ran team arts to a my Duny the line in The . or and as . The learne a facilitated that type of sing at that ute ammi feel rate statue miy y Fat tummai ate . male le le here a tas e =h t (MINE this dai tail us an mattum , posti palan wherritoeaap Rate Cuit train a tertig. The milar fails taleri tatag lar TI uralaites li threate Theaters, in aalaily T -ts Maturn SEGMENTATION APPROACH Feast y MEHAN aatattain furtain at alt hathar, has sala iram dietal od inter tae antara s statistes (2) tal L y an , attitor lnts taily near arties . fie mentre este divided by the pa In pand cated tapered from tir trainerts natural treate the early he a te huttle as luntal anally taste wedi them - Master hair petiter - trail , yal , kimmaterials , star thamil tips and enter , Aharathy unt sailer hearine" read patta is y attent To ', tere masala stipatar lls aiyal attam atility i (RREN The model the predictions and inlalai pairin paalirae SEGMENTATION RESULTS Malains plalayala Taureated in th: alarity. maps an tamil heart at aunt . ya Puratis Aristianitarier that ir pateris, Fai - tamalar , piles y Get a Hai alt letter EXAM Pray Analysis 200 H - + - NI mes | - | COURS 166 Part 2: Marketing Decisions 45 3310 2.3 EXHIBIT 2 Member Segments in order of Average Profitability Segment No. of Members Avg. Profit Avg. FUA Products/Member 12.000 $900 $150,000 Complex relationship with multiple products, mortgage holders, with RRSPs, high lending, ut- lize all channels with high transaction levels 8.000 5600 $51.000 3.5 High balance non-RRSP savers, average transaction levels, traditional channel usage (phone, branch. ATM), slightly older, low lending 13,000 $27.000 Older average transactions, average balances, tow lending, ATM and branch transactions 25,000 $225 $22.000 High lending high transactions, all channels, similar to segment 1 except low mortgage usage high credit card penetration 15,000 $10,000 Savers (RRSP and other), average balances, low transactions, limited channels. 7,000 $20 $3,100 Younger savers with lower balances and average transactions 23,000 SIT SUOO Single-product accounts, inactive, low transactions, low balances 3.2 $135 22 3 EXHIBIT 3 Segment Indexes Segment 1 2 3 Potential Index 125 150 140 200 High Potential Products Mortgage RRSP, LOC. Credit Card Terms, RRSP RRSP. Term RASP. Mortgage Credit Card, Loans RASP, Mortgage Credit Card Term Low on Most. Some Credit Card 4 100 55 40 7 Riverside Credit Union Tagstals Pers Fra Tino Video Must see di A Lates Trahmat 1 he tas Tale le an all tips ias A tamil in BACKGROUND Rural Camila were will be tries, - heter and Coat triar, , nilaal, at - Mimit Cre his enath aste sittinittle SMlas Matale astalar, the meletalai le he ye chart Ilam late nish I at HATMA IN tnty tes, uly rite s , testions for a . tape Pitts , na aligy tar taste : Emai , sithi n Hr has | S Hari ATMA IE ten, aligal in taa as The islantarur E ran team arts to a my Duny the line in The . or and as . The learne a facilitated that type of sing at that ute ammi feel rate statue miy y Fat tummai ate . male le le here a tas e =h t (MINE this dai tail us an mattum , posti palan wherritoeaap Rate Cuit train a tertig. The milar fails taleri tatag lar TI uralaites li threate Theaters, in aalaily T -ts Maturn SEGMENTATION APPROACH Feast y MEHAN aatattain furtain at alt hathar, has sala iram dietal od inter tae antara s statistes (2) tal L y an , attitor lnts taily near arties . fie mentre este divided by the pa In pand cated tapered from tir trainerts natural treate the early he a te huttle as luntal anally taste wedi them - Master hair petiter - trail , yal , kimmaterials , star thamil tips and enter , Aharathy unt sailer hearine" read patta is y attent To ', tere masala stipatar lls aiyal attam atility i (RREN The model the predictions and inlalai pairin paalirae SEGMENTATION RESULTS Malains plalayala Taureated in th: alarity. maps an tamil heart at aunt . ya Puratis Aristianitarier that ir pateris, Fai - tamalar , piles y Get a Hai alt letter EXAM Pray Analysis 200 H - + - NI mes | - | COURS 166 Part 2: Marketing Decisions 45 3310 2.3 EXHIBIT 2 Member Segments in order of Average Profitability Segment No. of Members Avg. Profit Avg. FUA Products/Member 12.000 $900 $150,000 Complex relationship with multiple products, mortgage holders, with RRSPs, high lending, ut- lize all channels with high transaction levels 8.000 5600 $51.000 3.5 High balance non-RRSP savers, average transaction levels, traditional channel usage (phone, branch. ATM), slightly older, low lending 13,000 $27.000 Older average transactions, average balances, tow lending, ATM and branch transactions 25,000 $225 $22.000 High lending high transactions, all channels, similar to segment 1 except low mortgage usage high credit card penetration 15,000 $10,000 Savers (RRSP and other), average balances, low transactions, limited channels. 7,000 $20 $3,100 Younger savers with lower balances and average transactions 23,000 SIT SUOO Single-product accounts, inactive, low transactions, low balances 3.2 $135 22 3 EXHIBIT 3 Segment Indexes Segment 1 2 3 Potential Index 125 150 140 200 High Potential Products Mortgage RRSP, LOC. Credit Card Terms, RRSP RRSP. Term RASP. Mortgage Credit Card, Loans RASP, Mortgage Credit Card Term Low on Most. Some Credit Card 4 100 55 40 7