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rm Assessment - Chapters 1 to 10 2:00:00 X REGINO CATUBAY: Attempt 1 -IIIUIVIUUalISIL W OD) self-actualized OE) independent Question 5 (1 point) 8 9

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rm Assessment - Chapters 1 to 10 2:00:00 X REGINO CATUBAY: Attempt 1 -IIIUIVIUUalISIL W OD) self-actualized OE) independent Question 5 (1 point) 8 9 How did the makers of the Mederma scar-treatment product reposition the offering after learning how customers valued the self-esteem benefit it provided? 11 12 ( A) By de-emphasizing the product's monetary value 14 15 (B) By de-emphasizing the product's functional value 17 18 ( C) By adding an emotional component to the message ( D) By repricing it as a premium product 20 21 ( E) By relaunching it as a cosmetic product rather than a medical product 23 24

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