ROA is: a. Select one: Decreased when a firm lowers its NPM. b. Larger than ROE when the firm takes on debt to fund its strategic initiatives. A measure that assesses a firm's ability to utilize assets to generate revenue and convert that revenue into earnings. O c. O d. Decreased when the firm is able to increase its utilization of assets. Oe. None of the above - options A, B, C & D are all false statements about ROA