Rob is a newly minted Product Owner, and he is excited to get started with the Product Backlog prioritization process. Before receiving the Product Owner assignment for creating the new Work from Home App for Clear Logistics, Rob held the title of Search Engine Optimization Specialist. In only a few years with the Houston-based company, he had progress up the ladder quickly. His director once made the following comment about Rob: "Man! He makes sure to treat the customer right all the time ... and they get what they want! He's the best!"

The Work from Home App is a big project that was initiated by the leadership team, notably from CEO Marcella Lopez. Given the Covid-19 pandemic, she now believes that working remotely on a permanent basis is necessary for nearly 90% of the staff. To improve the communication process, this app will allow the teams to stay connected throughout the workday. Rob has a clear vision of the key features that should be on the app, and he wants to make the leadership happy.

Some of the key features for the app include the following: secure login, chat, video conferencing, fire sharing, and the capability to schedule meetings. Based on the discussions with the key stakeholders, all of these features are critically important.

When reviewing the initial Product Backlog created by Rob, the Dev Team and ScrumMaster are surprised that Rob has placed all the known PBIs on top of the Product Backlog. Dev Team member, Becky, asks Rob, "What is the top priority PBI that we need to deliver to the customer?" Rob responds, "They're all super-important so let's get on-the-ball and get them done right away!"

Based on this scenario, please respond to these questions:

(a) What is the next question the Dev Team should ask Rob? 

(b) How can the ScrumMaster help Rob and the Dev Team in this situation? 

(c) How do you think working remotely will affect the effectiveness of the Scrum team as a whole and their individual goals?