Robert has a passion for making ice cream. Assume that ice cream parlors have a monopolistic competition market structure. Between the local Amy\'s, Cold Stone Creamery, Marble Slab, Ben & Jerry\'s and Baskin Robbins, he has an uphill battle to break into the local ice cream market. How might Robert differentiate his ice cream shop, JubJub\'s, so that he can garner some market power?