Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directions that he wants to build a car that lets experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be afordable anough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of __________

1) nationality

2) benefits

3) family size

4) occupation