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Roberta is a long time quilter. For many years now, Roberta has been making quilts for her friends and family. She specializes in taki scrap
Roberta is a long time quilter. For many years now, Roberta has been making quilts for her friends and family. She specializes in taki
scrap pieces of clothing and combining them to make customized, one of a kind quilts. Often friends and family will bring her tshirts
or scraps of baby clothes, or even fabric from worn clothes, for Roberta to make one of her signature quilts. The demand for Robert
quilts has gotten so high, she is thinking about opening up her own retail store, "Quilts to the Hilt" to start selling her custom quilts.
She is currently in the strategic planning process.
The strategic retail planning process is the set of steps a retailer goes through to develop a strategy and plan. It describes how
retailers select target market segments, determine the appropriate retail format, and build sustainable competitive advantages. The
planning process can be used to formulate strategic plans at different levels within a retail corporation.
Put the steps of the strategic planning process in the proper order.
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