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Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue

Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 6.90 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.

Activity

Cost Driver

Cost

Driver Volume

Using ATM

Number of uses

$

4,050,000

5,400,000

uses

Visiting branch

Number of visits

2,430,000

405,000

visits

Processing transaction

Number of transactions

17,820,000

216,000,000

transactions

Managing functions

Total deposits

16,200,000

$

1,012,500,000

in deposits

Total overhead

$

40,500,000

Data on two representative customers follow.

Customer A

Customer B

ATM uses

100

200

Branch visits

5

20

Number of transactions

40

1,500

Average deposit

$

6,000

$

6,000

Required:

a. Compute RSB&T's operating profits.

b. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = 0.50 percent of deposits; operating costs are 4 percent (= $40,500,000/$1,012,500,000) of deposits.

c. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis.

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