Question
Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue
Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 6.90 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.
Activity | Cost Driver |
| Cost | Driver Volume |
|
|
Using ATM | Number of uses | $ | 4,050,000 |
| 5,400,000 | uses |
Visiting branch | Number of visits |
| 2,430,000 |
| 405,000 | visits |
Processing transaction | Number of transactions |
| 17,820,000 |
| 216,000,000 | transactions |
Managing functions | Total deposits |
| 16,200,000 | $ | 1,012,500,000 | in deposits |
Total overhead |
| $ | 40,500,000 |
|
|
|
Data on two representative customers follow.
| Customer A |
| Customer B |
|
ATM uses |
| 100 |
| 200 |
Branch visits |
| 5 |
| 20 |
Number of transactions |
| 40 |
| 1,500 |
Average deposit | $ | 6,000 | $ | 6,000 |
Required:
a. Compute RSB&T's operating profits.
b. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = 0.50 percent of deposits; operating costs are 4 percent (= $40,500,000/$1,012,500,000) of deposits.
c. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis.
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