Question
Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue
Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 5.70 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.
Activity | Cost Driver | Cost | Driver Volume | |||
Using ATM | Number of uses | $ | 2,250,000 | 3,000,000 | uses | |
Visiting branch | Number of visits | 1,350,000 | 225,000 | visits | ||
Processing transaction | Number of transactions | 9,900,000 | 120,000,000 | transactions | ||
Managing functions | Total deposits | 9,000,000 | $ | 562,500,000 | in deposits | |
Total overhead | $ | 22,500,000 | ||||
Data on two representative customers follow.
Customer A | Customer B | |||||
ATM uses | 100 | 200 | ||||
Branch visits | 5 | 20 | ||||
Number of transactions | 40 | 1,500 | ||||
Average deposit | $ | 6,000 | $ | 6,000 | ||
B. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = {{0.5:#,##0.00}} percent of deposits; operating costs are 4 percent (= $22,500,000/$562,500,000) of deposits. (Do not round intermediate calculations. Round your answers to 2 decimal places.)
Profit Per Customer | |
Customer A | |
Customer B |
C. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis. (Do not round intermediate calculations. Round your answers to 2 decimal places. Loss amounts should be indicated by a minus sign.)
Customer A | Customer B | |
Sales Revenue | ||
Interest on Deposit | ||
Total Operating Cost | ||
Customer Profit/Loss |
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