Rockland hospitals innovation health care in India

1. Who are Rockland's customers?
2. Observe and describe the admissions/waiting area and discuss your understanding according to the text.
3. Can they be segmented or grouped in some manner? Let me suggest some: Geographic segmentation/Behavioral segmentation/Benefit segmentation...what is your understating about this strategy?
4. Examine the business model at Rockland Hospitals. What is your opinion about Rajesh Srivastava? What do you think about his senior management team?
5. What is Rockland's "product" or "product benefit"?
6. Does the Rockland service model deliver value to its customers?
7. Identify the key strengths and weaknesses in the model (let's think based on 3 topics: place/price/promotions...of course, you can identify more topics, no problem!)?
8. Evaluate the current operations at Rockland Hospitals at the macro level and at the micro level (in terms of individual hospital units).
9. How is the health care sector poised in India in 2014?
10. What opportunities exist in the current and future scenarios? What could be potential challenges that a health care service provider may face?
11. Rajesh Srivastava is considering various options for growth. Evaluate the feasibility of these options in light of Rockland's current practices and corporate philosophy. Which one would recommend to Srivastava? Why?