ROE and DuPont analysis

Step 1: From the  video https://www.youtube.com/watch?v=9lqRP80bNjUDuPont Analysis Framework by Professor Brian Bushee of Wharton School of Business. 

Step 2:  Select a publicly-traded company. 

https://www.morningstar.com/

Step 3:  In https://www.morningstar.com/  www.morningstar.com  website  search for the following information for the last three years.   To find the information, enter the desired stock symbol and request a basic quote in the Search box.     Once you have the basic quote, click on Key Ratios, and "More >".  The ROE and its components for the DuPont formula can be found under Operating and Efficiency.   The Debt/equity ratio and Financial Leverage can be found under Financial Health. 

explanation.

•  ROE
•  Net profit margin (listed as net margin)
• asset turnover
• financial leverage
• debt/equity ratio                           

Step 4:  Find the same ratios for one of the company's industry peers.    To find the list of industry peers, click on Quote and then click on Competitors. To get into the peer competitor page you can simply click on the name of the peer competitor in the list of Industry Peers.

Step 5:  make your main thread post.  Be sure to answer the following questions: 

1. Has the company's ROE changed over the last three years? What was the main factor that influenced this change?
2. Compare the ratios of your company to the peer competitor. If the management of the company would like to improve its return on equity, what should the management of the company do? 
3. Reflection -  include a paragraph in your initial response reflecting on what you learned  from this activity and how you think you could apply it in your workplace.