Question
Rogers' Heaters is approached by Ms. Yagohama, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to
Rogers' Heaters is approached by Ms. Yagohama, a new customer, to fulfill a large one-time-only special order for a product similar to one offered to regular customers. Rogers' Heaters has excess capacity. The following per unit data apply for sales to regular customers:
Direct materials $200
Direct manufacturing labor 60
Variable manufacturing support 30
Fixed manufacturing support 100
Total manufacturing costs $390
Markup (30%) 117
Estimated selling price $507
If Ms. Yagohama wanted a long-term commitment for supplying this product, what price would MOST likely be quoted to her?
a. | $260 | |
b. | $290 | |
c. | $390 | |
d. | $507 |
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