ROI A leading noodles brand received negative publicity after officials found the product to be in violation of health norms. As a result, the company had to relaunch the product and start a customer acquisition program to gain traction in the market again. The cost of the customer acquisition program is 800 per customer and the expected ROI is 40%. In this case, what should the customer lifetime value be? 1,020 1,120 980 2,000